We’re proud of our unique history.
In 1877 our founder, William Wilson, invented the very first pram.
Since then we’ve become one of the world’s most
trusted brands, transporting more than 10 million babies.
Our story starts in 1877 when our founder, William Wilson, invented the world’s first baby carriage. William developed an innovative spring system – the now-famous bouncing Silver Cross suspension – and combined this with a reversible hood to create the first-ever modern pram.
The tradition continued with Princess Grace of Monaco (right) and (left) HRH Queen Elizabeth, Prince Philip and a young Prince Charles.
By the mid-1900s, the company was renowned for producing the world’s most exclusive baby coaches – known as the “Rolls-Royce of prams”
It continued to manufacture classic coach prams, but new designs were launched to meet the changing demands of modern families. Silver Cross was now a household name, loved and trusted by parents around the globe.
Our flagship store, pictured here, is in the prestigious Plaza 66, Shanghai.
We continue to develop the best and most innovative prams and nursery products. We’re proud to say more than 10 million parents have chosen us to help give their babies the best start in life.
Our new multi-terrain travel system
offering the best in baby comfort.
Intuitive design, expert craftsmanship and beautiful character are combined into everything we create at Silver Cross.
As a household name that has been loved by all kinds of families for generations, Silver Cross will always be right there, by your side.
